In the era of Web 3.0, user experience UX design will only continue to grow in importance, as it’s the key to creating products and services people love using. This article examines what experts predict will be the hottest trends in UX design in 2023. With our help, you’ll be able to stay on top of the curve and offer your users the best possible experience, whether it’s integrating newer technologies or rethinking design from the ground up.
The continued rise of voice interfaces and user experiences UX Design
Research from Insider Intelligence suggests almost half of the US population will be using voice assistants and smart speakers by 2026, despite the slow growth in use.
More companies are likely to incorporate voice user interfaces (VUIs) into their products and services as smart speakers and other voice-activated devices become more prevalent. In order to design an intuitive and effective voice experience, UX designers will need to take this into account.
According to Sam McGraw, CEO of Design Hub:
The popularity of voice-activated technology is only going to grow. In order to make their designs more efficient and user-friendly, UX designers must incorporate VUIs creatively.”
There have so far been three voice-activated services leading the way: Siri, Google, and Amazon Alexa (and their associated speakers). Despite the fact that other competitors may not arrive for a while, UX designers can find creative ways to incorporate these existing services (not every product needs them!).
Mixed reality’s emergence
A growing number of smartphone users is accompanied by an increase in the use of mixed reality technology, including augmented reality (AR) and virtual reality (VR). The number of mobile AR active users was around 0.44 billion in 2019, but it is expected to reach around 1.73 billion by 2024.
We will likely see more companies and UX designers use mixed reality to create immersive and engaging user experiences as virtual and augmented reality technologies continue to advance, especially in smartphones.
Some brands used AR in 2022 on social media platforms like Instagram and Snapchat for marketing purposes, such as Sephora’s Instagram Stories makeup virtual try-on filter.
Mixed reality is expected to become more popular in other industries, according to Elena Gurinova, a UX designer at SolveIt:
There is already a lot of interest in this technology in various industries, and it allows businesses to differentiate themselves, attract users, and expand the functionality of their interface. In my opinion, this technology will gain traction in various spheres, especially in e-commerce, by 2023.
A prime example of mixed reality being used creatively in e-commerce is Shopify, which has added augmented reality capabilities so its customers can offer customers new ways to experience products online.
AR/VR will likely be incorporated into products and services in a variety of ways. Sam McGraw also comments on this trend, suggesting mixing reality with product tutorials.
A more immersive experience can be created with this technology, as well as interactive tutorials and more information about specific products or services.
Accessibility is being given more attention
We’ll see more businesses prioritize accessibility in their products as awareness of accessibility issues grows. To accomplish this, UX designers must understand accessibility best practices and be able to design for a wide range of users, including those with disabilities. According to Jonathan Cardella,
Use Alternative Text (ALT) in images, close captions and transcripts in video content, and screen-reading and magnification in screen content to incorporate accessibility best practices.
Personalization is on the rise
User Experience UX designers should consider how they can effectively use data and create engaging experiences. More efficient, productive and relevant to the business. This is especially important in the case of first-party data.
Quick note: While personalization can benefit both, AI advancements are making it even more powerful. Customization differs from personalization in that first refers to business practices, and the latter refers to customer tweaks.
According to Sam McGraw, personalization is a big trend in 2023
Artificial intelligence and machine learning are enabling more personalized user experiences. More websites and apps will likely use custom content and features tailored to a person’s specific interests, needs, and preferences.
As an example of personalization, Netflix greets users by their names and tailors their content based on what they’ve watched in the past and how they rated it. As a consequence, it’s very unlikely (or impossible) that two Netflix users will have the same content on their home screen.
The use of bolder visuals
Designing for differentiation and providing unique experiences is also a trend moving into 2023 that designers are taking a bolder approach to.
The use of white space and minimalist design has been popular for several years, but gradient backgrounds, 3D objects, and immersive/parallax scrolling are gaining popularity.
Elena Gurinova and Sam McGraw, two of our experts, talked about these up-and-coming trends. Elena specifically mentions gradients:
“Despite the fact that gradients became very popular this year, they are likely to remain popular next year. We observe how customers are increasingly inclined to use gradients in design. You will see this trend almost everywhere: on websites, mobile apps, in branding, and so on. “In 2023, gradients will be bright and unusual, evoking imagination.”
Additionally, she links the use of 3D objects with the rise of AR/VR in design:
“Three-dimensional graphics are becoming increasingly popular in design, making the interface original and uncommon, enabling businesses to better convey their message. It is expected that 3D objects, closely associated with AR/VR, will continue to grow in 2023.
You can still use immersive scrolling to convey information in a small space even if these trendy aspects of design are too “out there” for your brand:
It is a perfect UX design trend for digital products, as immersion scrolling allows more information to be presented without consuming too much space.
As well as telling a brand story, immersive scrolling engages users in an entirely new way. Using gradients (via transitions) and 3D-appearing objects as well as immersive/parallax scrolling, the Delassus Group (a Moroccan fruit and vegetable growing group) website is an excellent example of immersive/parallax scrolling.
Designing for mobile devices first
There’s no doubt that mobile-first isn’t a trend, but it’s a good practice to keep in mind. In Q1 2022, more than 90% of internet users accessed it from their mobile device, compared to just over 60% using a desktop or laptop. Mobile phones are the only means of accessing the internet for many internet users.
As part of mobile-first design, mobile users are considered in the initial phases and desktop users are developed from there. This point of mobile-first design is especially important if your product or service is primarily digital, since it needs to be seamless on all devices.
Duolingo is a great example of a mobile-first design I’ve encountered in my daily life – the experience is seamless regardless of my device and whether I’m using a browser or a mobile app.
Using D&D Beyond on a mobile device isn’t great. There are a lot of clickable items close together.
The cluttered screen prevents me from using the site on a mobile device and often prevents me from making impulsive purchases (good for my wallet, not so good for Wizards of the Coast).
Why User Experience UX Design Matters for Your Website or App
UX design has been on everyone’s mind a lot lately, so you’re not alone. As technology advances and the competition for market share increases among companies selling products and services, UX (user experience) design is becoming increasingly important across all industries it serves.
According to Kris Secor, instructor at the UC San Diego Division of Extended Studies User Experience UX Design Program, UX design is primarily concerned with optimizing the interaction between humans and products.
In other words, good user experience UX design makes things easy to use.
Designing for user experience is everywhere. Every device you interact with, whether it’s an app or website, the point-of-sale systems at restaurants, your car’s console controls, or even the grip on a can opener. Surgical tools and medical devices, for example, are specialized applications of UX design.
“We encounter UX design in everything,” said Secor. “Imagine a doorknob.”. Every doorknob serves a purpose. Because we assume it needs to be turned, it’s round. Because you open it with your hand, it fits in your hand. From the first doorknob to what it is today, it has probably evolved quite a bit.”
Why User Experience UX design become so important in recent years?
Every product requires a lot of investment, said Secor. To ensure that this investment doesn’t go to waste, it’s important to use the right processes.
UX design can help put better products out to market with a higher likelihood of success when done correctly. In addition to giving the end user a better experience, it also helps businesses generate more profit and reduce liability through well-thought-out UX design strategies.
Here are a few other User Experience UX design trends to look forward to in 2023
Despite the above trends and progressive changes, there are a few other trends worth mentioning. These are:
- Wearable tech: Smartwatch and fitness tracker devices are expected to see a compounded annual growth rate of 11% between 2021 and 2024. With the growth of the wearable tech market, designers must consider UX. Utilizing simplified buttons and shortened text and voice commands are examples of alternative interfaces.
- Generative AI: One website that took the internet by storm in late 2022 was Open AI’s ChatGPT, and it’s an accessible example of the power of generative AI using dialogue models. We’ll see more UX design tools with generative AI features in the future, such as Adobe Express, to help designers come up with ideas quickly.Although generative AI raises concerns about ownership and the level of “creative license” it provides, it can be useful for simple tasks such as generating color palettes for websites or removing certain background elements from designs.
- Emotional UX design: This is a concept in UX design which is slowly increasing trajectory of importance. It is common within design to think that a “better” user experience is correlated with easily measurable metrics, e.g., everything must be faster. However, the emotional experience for users is becoming increasingly important.A website or application must consider the emotions a user might experience when engaging with it, as Sam McGraw suggests.
The UX design landscape in 2023
User Experience UX design trends for 2023 are focused on creating more engaging and imaginative experiences with the use of new technologies, and moving away from minimalist visuals in favor of unique and bright UIs.
If you’re planning on trying out some of these new trends, can be very helpful.
1. Build a Brand
As UI/UX designers, the first thing you can do is build a brand on the web. Demonstrate your expertise through UI/UX work so the audience recognizes your expertise.
As long as you maintain your web presence regularly, it will benefit you in the long run. Clients will be able to reach you directly and trust your services since you stand out from the crowd.
2. Do Freelance Design
A UI/UX designer builds a professional profile on freelancing platforms such as Fiverr, Upwork, Freelancer, etc., presents sample work, and earns projects to make money.
The key to success in the world of freelancing is ensuring that your projects are delivered on time and of high quality. Clients will trust you more easily if you have already built your online presence.
3. Own Your Design Blog
You are a UI/UX designer and have the type of expertise many people want to learn and grow from. To share your knowledge, you can blog and build an audience. Good content posted regularly helps you to earn readers’ trust.
A blog can be used to earn money in several ways. You can insert ads, do affiliate marketing, sell related products, offer UI/UX design services, and sell your knowledge through UI/UX courses.
4. Create a YouTube channel
Creating your own YouTube channel is the need of the hour, since most people prefer visual content over static or text-based content.
UI/UX design can be taught through YouTube. This is an effective way of attracting the audience, getting subscribers, and earning money. It is possible to share concepts, design beautiful interfaces, teach how to use design tools, and become a trustworthy expert in your field by creating videos. Your channel will be monetized and you can also share sponsored content and ads
5. Make your social media Presence
social media can help you to share your templates and work experience and get audience so you can get clients easily. Get followers on LinkedIn, Facebook and Instagram etc. that can help you share and expand your business
6. Make money from your design work
You can share your skills and work at your best by creating a design portfolio on the right platform, impress other designers with your work, and get clients for projects that you are most satisfied with by showcasing the projects in your portfolio. You can find many websites and platforms on the internet where you can sell your work and design. You can also try to participate in competitions where you can win many prizes. then sell the designed templates for apps and products online.
7. Become a UX mentor
If you have expertise in the UI and UX design field, becoming a mentor can be rewarding for you. It can enhance your knowledge, build your profile, and allow you to earn handsome amounts per hour in your field.Selling UI/UX design courses online through platforms like Coursers, Skill share, etc., can be a good way to grow your audience and make money.